Median annual salary based on certification and degree program completion.
Why should you pursue a career in Advertising and Marketing?
If you’re a creative type who never skips past the commercials, you might consider a career in Advertising and Marketing. People with these jobs produce advertising campaigns and other marketing materials.
What kind of careers could you get in the field of Advertising and Marketing?
Explore careers such as an art director, a marketing manager or a green marketer. Whatever your career goals, a California community college can help put you on the path to success.
Where Your Ambitions Meet Our Opportunities
No matter what you want to do with your life, higher education can help make it happen. At California community colleges, we help you turn your vision into reality.
Find the career in Advertising and Marketing thats right for you
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.